The rise of social media brought a lot of changes to organizations’ PR practices and presented new risks for their reputation. Recent scandals raised by employees’ misuse of social media show the importance of having a proper social media policy in place.
Here are some of the social media misuse stories:
- HMV Twitter criticizes Head Office
“We’re tweeting live from HR where we’re all being fired!Exciting!!”
After the announcement about staff reduction, rogue employees took over the company’s Twitter account. Read the whole story.
- Governor and an earthworm
“that’s an original way to show that the lettuce leaf is fresh”
Russian regional governor Dmitry Zelenin discovered a live earthworm in a salad he’d been served at a Kremlin state dinner and tweeted about it. Read the whole story.
- Domino’s Pizza on YouTube
A pair of employees filmed themselves doing various disgusting things to Domino’s sandwiches before serving them and posted this video on YouTube. Learn more about it.
- Sberbank’s lifehack
“Folk recipe: If you draw the word ‘Sberbank’ on a wall, a queue of 30 old retired women will turn up. Ever tried? Does it work?”
PR manager of largest Russian bank published a joke about queues of elderly citizens (frequent in many offices of the bank) using corporate Twitter account. Read the whole story.