Social Media Scandals

The rise of social media brought a lot of changes to organizations’ PR practices and presented new risks for their reputation. Recent scandals raised by employees’ misuse of social media show the importance of having a proper social media policy in place.

Here are some of the social media misuse stories:

  • HMV Twitter criticizes Head Office 

“We’re tweeting live from HR where we’re all being fired!Exciting!!”

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After the announcement about staff reduction, rogue employees took over the company’s Twitter account. Read the whole story.

  •  Governor and an earthworm

“that’s an original way to show that the lettuce leaf is fresh”

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Russian regional governor Dmitry Zelenin discovered a live earthworm in a salad he’d been served at a Kremlin state dinner and tweeted about it. Read the whole story.

  • Domino’s Pizza on YouTube 

A pair of employees filmed themselves doing various disgusting things to Domino’s sandwiches before serving them and posted this video on YouTube. Learn more about it.

  • Sberbank’s lifehack

“Folk recipe: If you draw the word ‘Sberbank’ on a wall, a queue of 30 old retired women will turn up. Ever tried? Does it work?”

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PR manager of largest Russian bank published a joke about queues of elderly citizens (frequent in many offices of the bank) using corporate Twitter account. Read the whole story.