Corporate Communication: what is it?

Corporate communication is the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point-of-view among stakeholders on which the company depends. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization (source: Wikipedia).

“We used to be the tail on the dog, but now, communication is the organizing principle behind many business decisions.”

Richard Edelman, CEO of Edelman

The concept of stakeholders is central for corporate communication. One of the tasks of corporate communication is to deliver to different stakeholders the messages that reflect the same corporate identity (image, values, reputation, etc.) in order to ensure the consistent perception of the company among all these various groups.

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