Here is the quick overview of the current situation with social media which will help us to understand the ongoing shift in corporate communication strategies better.
Social Media change the way we communicate with one another in a dramatic way. People are no longer just consuming the produced content; they start to create and distribute it themselves with the help of numerous online platforms.
This new environment where everyone can express his or her opinion freely and the message may reach an unlimited number of recipients tosses a great challenge for businesses: never before was it so easy to lose the reputation. On the other hand, it offers new great opportunities for corporate communications and PR. However, due to the novelty of this communication channel, these opportunities are not widely recognized and embraced by companies.
In this blog I will try to collect all the information about the practical usage of social media in corporate communication and PR, systematize it and provide links to the authors and articles on this topic. Hope you will find my blog useful!