Companies сan be divided by the nature of their business and selling process into business-to-business (usually called B2B) companies, which provide products and services to other companies, and business-to-customer (B2C) companies, which deal with the end users.
A corporate communicator should always keep in mind the nature and specifics of company’s business as the B2B corporate communications’ approaches could be very different from the B2C’s, especially taking into consideration Social Media, which corporate use is in the focus of my research. For example, looking at the lead generation in B2B and B2C, it is clear that different approach to communication strategies should be used in each case, depending on the business’ specifics.
Based on the information provided in this and previous posts, we can break up corporate communication into 4 basic categories for further analysis:
- B2C internal communication
- B2C external communication
- B2B internal communication
- B2B external communication
We will take a look into these categories in the next posts.
Photo credit: CarlaGates247 (cc)
More links on this topic:
- Lead Generation n B2B and B2C
- Customers by Sources
- 2013 State of Inbound Marketing Report
- The difference between B2B and B2C Marketing